campaign ads for taiwan boutique – TUANTUAN

the owner of a fashion boutique in taiwan, TUAN TUAN, contacted me to request the use of my drawings for a promotional campaign. she wrote me personal emails to express their company philosophy as well as how she felt close to my work. she has a strong passion for art and treats fashion as art. i felt very touched by how thoughtful she was and how much she likes my drawings. so i decided to work with her.

she chose my drawings “new heartbeat” and “my precious egg” for this campaign, announcing the opening of their new boutique in taipei. i think they are great match — i did both drawings when i was pregnant with elijah, and they both have the idea of birth and new life.

the ads featuring my drawings appeared in taiwan’s biggest newspaper, “apple daily“, back in september (7th and 14th). i was told the ads would be full page, but i didn’t realize the effect until i received the actual newspaper, they’re so big… the ads also ran in a fashion magazine called madame figaro in taiwan. i was interviewed by madame figaro for an article, which i’ll post here soon.

TUAN TUAN carries COMME des GARCONS, junya watanabe, camper, 45 rpm, maison martin margiela, undercover, and BALENCIAGA. they will be making a tote bags using my drawings, for sale in the boutique. you can buy a print of “new heartbeat” from my online shop.

(click the image to view close up)

Author: yuka

can you see this?

6 thoughts on “campaign ads for taiwan boutique – TUANTUAN”

  1. I still think “new heartbeat” is your best art piece. From the details in the heart to her eyes. It makes me emotional.

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