it’s raining hard today in saskatoon. i’ve noticed that canadians don’t like to use umbrellas. so tough. in japan, i never left home without my umbrella. never!! all japanese have to carry umbrellas every day — it’s required by the japanese constitution.

for people in other countries who don’t like to block the rain with mechanical devices such as an umbrella, this “emergency raincoat” would be an ideal substitute.

the downside of wearing raincoats is that it’s very hard to avoid looking lame. thanks to the recent improvements in fashion industry, there are more and more design-oriented raincoats available in canada. there are raincoats in bold, catchy colours, some with geometical patterns on them. that’s wonderful.

but may i say, they’re missing the whole point of raincoats? a stylish raincoat makes it too obvious that you’ve taken the time to find the perfect raincoat for a rainy day. and it’s clear that the only reason you’re carefree to walk down the street in the rain is because of that raincoat. other people, without raincoats, will say “if it weren’t for your raincoat, you’d be looking like a drowned rat, too!” by being obviously too well prepared, you deserve this sort of criticism.

the key point with raincoats is: keep it subtle. that’s why this emergency raincoat is made of transparent clear plastic. no-one will be able to tell that you’re wearing a raincoat (unless they get really close up). you’ll walk down the street in the rain like it’s just another beautiful sunny day. nonchalant, yet flawless. just like magic!

ladies will say: “who is this gentleman looking real sharp even in this heavy rain? what’s his secret?” gentlemen will say: “what a courageous lady, walking in the rain! i want her to be my wife.”

with this raincoat in your bag or in your pocket, you’re all set. you have no fear of the rain, and you’ll grab everyone’s hearts.

please, be prepared. if you do, you’ll be as proud as this happy man, walking in the rain.